Bachelor’s Degree
in Sports Management
- Bachelor of Business Administration (BBA)
- On Campus
- Online
- Hybrid
Every sports fan wishes they could somehow be a part of the action — and with a Bachelor’s Degree in Sports Management, they can be.
At Monroe College’s School of Business and Accounting, enterprising students can combine their passion for sports with a passion for business. The Bachelor’s of Business Management in Sports Management gives students a foundation in management, economics, accounting, marketing, and communications, as well as an in-depth understanding of how those principles work in the sports industry.
As you earn your Sports Management degree, you’ll gain a deeper sense of the role sports play in our society, as well as the many leadership opportunities they provide. Read on to discover how a Bachelor’s Degree in Sports Management can help you on the path to a rewarding career in a rapidly growing field.
Find Out About Our Online Sports Management Bachelor's Degree
Why a Major in Sports Management?
The global sports market is booming right now. By some estimates, it could grow by as much as 5% in the coming years. Between merchandising, ticket sales, sponsorships, and media rights, that could mean a revenue increase of more than 100 billion dollars worldwide.
In North America, the sports sponsorship market alone could grow by an incredible 73% over the rest of the decade. Furthermore, now that student athletes can profit from their name, image, and likeness (NIL), a new billion-dollar market has emerged.
Overall, the U.S. Bureau of Labor Statistics (BLS) projects that entertainment and sports occupations could grow by as much as 13% by the end of the decade, more than twice the average for all occupations in America. The demand for promotions and marketing managers could grow by 10%, the demand for convention and event planners could grow by 18%, and the demand for coaches and scouts could grow by as much as 20%.
They say that luck is what happens when preparation meets opportunity. The opportunity is already here: a Bachelor’s in Sports Management will give you the preparation. Then you can make your own luck.
Curriculum
As a Sports Management major, you’re training to go pro. The best way to do that is to learn from the pros themselves — and that’s exactly what you’ll do at our School of Business and Accounting.
Our expert faculty members aren’t just leaders in the classroom. They’re leaders in the field of sports administration. They lessons they’ve learned will become your lessons, too, in sports management courses that include:
- Business management systems
- Project management
- Legal and ethical issues in the sports industry
- Sports operations and facility management
- Finance and accounting
- Digital marketing
- Consumer behavior
- Communication skills
You’ll put it all into practice with a required 120-hour internship. You’ll have plenty of options, too: the New York City metro area is home to five major U.S. sports leagues, 14 professional sports franchises, and countless collegiate programs and major annual sporting events. Our Sports Management students have found internships at:
- Yankee Stadium
- Madison Square Garden
- Mosholu Montefiore Community Center
- Boys & Girls Club of New Rochelle
- Boys & Girls Club of Mount Vernon
Sports Management majors have even enjoyed field experience right here on campus: Monroe is home to both Division I and Division III NJCAA sports teams, where you can hone your management skills.
How Long Does It Take to Get a Bachelor’s Degree in Sports Management?
The BBA in Sports Management is an eight (8)-semester program, which means that full-time students could complete their degree in less than three (3) years on Monroe’s three (3)-semester academic calendar.
Sports Management Degree Requirements:
- 120 total credits
- 63 credits of major-related courses (including a required internship)
- 57 credits of general education and related courses
The School of Business and Accounting also offers fully online and hybrid programs for students who prefer the flexibility of online classes.
Learn more about Monroe’s Sports Management program.
Financial Management for Sports Organizations
Sports fans everywhere have strong opinions about how franchises should spend their money. Very few know how it’s actually done. From trademark licensing to television broadcasting rights, sports management administrators need to understand the accounting and finance principles that are unique to the sports industry. In this course, Sports Management majors will learn everything that goes into the financial management of sports organizations, including budgeting, fundraising, analyzing financial statements, cost controls, and the development of competitive strategies.
Admission Requirements
Applicants to the Sports Management Bachelor’s Degree program must submit:
- Either a high school graduation credential or high school equivalency diploma, or a recognized college associate degree or higher as listed in the transfer admissions policy.
- A completed application for admission, as well as a personal statement or essay.
Applicants also participate in a pre-admission interview.
Tuition and Financial Aid
How Much Does a Sports Management Degree Cost?
For years, Monroe College has earned a prime spot on U.S. News & World Report’s list of Best Value Schools among Regional Universities North. It’s not just because of our competitive tuition and fees and manageable payment plans. It’s because of our active, ongoing commitment to making a quality education affordable.
Every Monroe student works with a dedicated financial aid counselor throughout their education. Your counselor will help you discover and secure every grant, scholarship, and loan for which you qualify. Additionally, if you’re employed by one of our more than 400 partner organizations, you can apply for a Corporate partnership grant that can cover up to 20% of your tuition costs.
Your Future Sports Management Career
No matter what your career goals may be, a degree in Sports Management can be a first step to getting there. Our graduates have gone on to work with both professional and amateur sports leagues, in youth sports and community recreation facilities, and as key members of high school and college athletics programs.
Some of the jobs you can get with a Sports Management degree include:
- Facilities manager
- Event sales manager
- Media relations
- Athletic director
- Sports agent
- Stadium business manager
- Sports marketing
- Promotion manager
- Sports information director
- Sports event coordinator
- Concessions manager
Careers in sports management are diverse, fast-paced, and exciting. They’re also on the rise… and with a Bachelor’s Degree in Sports Management, you can be, too.
Professional Opportunities
Sports Management majors can start building their professional network long before they graduate. That’s thanks to the sports management program’s built-in internship requirement, as well as the many clubs and professional organizations right on campus.
- Members of Monroe’s Sports Management Club participate in job fairs, mock interviews, guest lectures, and fundraising and volunteering opportunities. In years past, club members have represented Monroe at the MLB Diversity Business Summit, where 100% of our student attendees who attended the event received at least one internship offer from a major league sports franchise.
- The National Association of Black Accountants, Inc. (NABA) works to encourage and empower Black students entering the accounting, finance, and business professions. Members enjoy access to regional student conferences, scholarship opportunities, and an online career center that can connect students with internship and job opportunities.
- The Association of Latino Professionals for America (ALPFA) provides professional development opportunities for Latino men and women. They include workshops, internships with hundreds of Fortune 1000 companies, scholarship opportunities, and more.
- Monroe’s Club for Entrepreneurial Opportunities (CEO) sponsors networking events, career awareness fairs, community events, and company conferences — while promoting social responsibility in entrepreneurship.
- The Delta Mu Delta International Honor Society in Business awards scholarships to dozens of students in member chapters every year and offers peer-to-peer networking opportunities with students and alumni who share a passion for business.
Discover What You Can Achieve
Sports bring us together. They inspire us to become the best versions of ourselves. With a Bachelor’s Degree in Sports Management, you can become your best self, taking the first steps toward a great career.
Build the skills you need to earn your spot on the roster.
Factsheet
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Featured Faculty
![](/sites/default/files/styles/1_1_360x360/public/2022-11/Gbrown.jpg?h=1231fad6&itok=F8xcmJ-_)
Georgette Brown
Professor, School of Business and Accounting
With credentials in sports management and marketing, Prof Brown has extensive training through NCAA and NACWAA leadership development programs.